SEO abbreviated form of “Search
Engine Optimization”
On-Page
SEO
It is the process of optimizing a website that
includes on-site work like writing title, content, Meta tags, ALT tag, and
description along with ensuring web-page’s design and code that can be indexed
and crawled by search engines properly.
Off-Page
SEO
It is a method of
earning backlinks from various websites with a motive to improve the ranking of
the site. This method includes various SEO steps like article submission, blog
posting, forum, Press release submission, classified, and miscellaneous.
What
is the canonical tag?
A canonical issue arises when 301 redirects are not
properly in place. This means that your website can be accessed by search
engines from several different URLs. This means that search engines can then
potentially index your site under different URLs, meaning that it will look
like a site of duplicated content.
Difference
between 301Redirect and Canonical Attribute
A 301 Redirect signals to the search engine that the
page has been moved permanently, remove the page from the index and pass any
acquired SEO credit to the new page.
A Canonical Attribute signals to the search engine
that the document has multiple versions of the page (or its content). The URL
pointed listed in the canonical attribute should be consider the original, the
real page: only it should be indexed. The duplicated pages will be kept on the
website but should not be indexed by the search engine.
Funnels in Google Analytics
Introduction to funnels in Google
Analytics. In Google Analytics, a funnel is a navigation path (series of web
pages) which you expect your website users to follow, to achieve website goals.
A funnel is made up of a goal page(s) and one or more funnel pages (also known
as the funnel steps).
Difference between article and blogs
The most noticeable difference
between a blog and an article is the difference in writing style and the length
of the piece. Blogs can range anywhere from 300 to 1000 words, but articles are
often much lengthier. Depending on the publication, the standard length of an
article can vary from 1500 to 5000 words.
Originally, blogs were personal in
nature. Articles are more likely to be fact-based – a simple reporting of the
news. Blogs are promotional and articles
are informative. Articles are more
likely to include detailed research, quote authorities, and source information,
and they are less likely to promote conversation
What is a robot txt?
The robots exclusion standard, also
known as the robots exclusion protocol or simply robots.txt, is a standard used
by websites to communicate with web crawlers and other web robots. The standard
specifies how to inform the web robot about which areas of the website should
not be processed or scanned. Simply robots.txt is used to tell the crawler to
which page is index or crawl or which page doesn’t want to index.
User-agent: *
Disallow: /wp-admin/
What is a schema in SEO?
Schema markup is
code (semantic vocabulary) that you put on your website to help the search
engines return more informative results for users.
Different Types of Schema Markup
When search
engines crawl your web page, they can only understand so much. Some elements
such as videos and reviews aren’t easily understood. By adding schema markup
(structured data), we can tell engines what information the web page contains.
The most popular search engines support three types of schema markup formats:
- JSON-LD
- Microdata
- RDFa
What is XML Sitemap
A Sitemap
is an XML file that lists the URLs for a site.
XML Sitemaps are
important for SEO because they make it easier for Google to find your site's
pages—this is important because Google ranks web PAGES not just websites
You can generate your sitemap here -
XML Sitemaps Generator: Create your Google
Sitemap Online
What is a Meta robots tag?
Meta robots tag is a tag that tells search
engines what to follow and what not to follow. It is a piece of code in the
<head> section of your webpage. It's a simple code that gives you the
power to decide about what pages you want to hide from search engine crawlers
and what pages you want them to index.
Difference between DO follow and No follow Links
A no follow
link is a link that does not count as a point in the page's favor, does
not boost PageRank, and doesn't help a page's placement in the SERPs. No
follow links get No love
Even though, it's a
good practice to use No-follow link attribute to those link, where you don't
want to pass link-juice. Dofollow links allow Google (all search engines) to follow
them and reach our website,
What is keyword stemming?
The
process of finding out new keywords from the root keyword from the search query
is referred as keywords stemming. Adding a prefix, suffix, or pluralization can
be used to create the new keyword.
What is Google Sandbox?
Google
sandbox is an imaginary area where new websites and their search rating are put
on hold until they prove worthy for ranking. In other words, it checks the
standard of the website.
Can you mention the difference between SEO and SEM?
SEM
(Search Engine Marketing), it is used for the promotion of website through paid
advertising by increasing their visibility in Search Engine Result Page (SERP)
in the Ads section. While SEO is optimizing the site to increase the
organic ranking of a site.
SEO: Earning Traffic
SEM: Buying Traffic
SEM: Buying Traffic
What are Webmaster
tools?
Webmaster tool is a service provided by
Google from where you can get backlink information, crawl errors, search
queries, Indexing data, CTR etc.
On page,
SEO refers to all actions performed on the websites to earn a higher ranking
and good traffic. On page, SEO aims at optimization of the content as well
as the HTML source code of the web page. Some aspects of it include Meta tags,
meta description, title tags, and heading tags.
What
are LSI keywords?
Latent
Semantic Indexing or LSI keywords or semantically associated with the main
keyword entered by users over the search engines. An example is, when On-Page
SEO is searched in Google you can see “Searches Related to…” appearing at the
bottom of the page.
What
is Google Analytics and main purpose of Google
Analytics?
Google
Analytics is a web analytics software used to track the traffic on the website.
The major purpose of analytics is to analyse the information about the site and
make decisions to improve the site traffic and revenue.
What
are segments in Analytics?
Segments are used to define the subset
of data in overall data. For example we can create a segment for organic, paid
traffic etc.
What are goals and how many goals can
we create in analytics?
A goal defines a completed user
activity, called a conversion that contributes to the success of your business.
We can have only 20 goals per one web property
What is Bounce Rate?
The percentage of users who leave the
website without visiting any other page is bounce rate. Higher bounce rate is
very negative for website, as users are not showing interest in the site.
