White Hat SEO

White hat SEO is ethical SEO. It's SEO techniques that search engines accept. White hat SEO techniques are beneficial for site visitors as well as for search engines. The goal of white hat SEO is to improve search engine result positions via methods that won't cause search engines to penalize the site.

Successful white hat SEO is slower than black hat SEO and is an ongoing process.

The White Hat SEO pros and cons are as follows:

Pros:

1. Increased quality, targeted traffic to your site.

2. Increased sales which help improve your bottom line

3. Higher search engine ranking

4. You gain the knowledge you need to stay at the top of the search engine results pages.

5. Eventually if you keep doing the right things, your site will be considered an authority site by human visitors as well as the search engines.

6. Make your Keywords at good position n SERP ( Good Keyword Ranking of site).

Cons:

1. Having to spend the money on training. It can get quite expensive and you just never know if the information you are getting is as reliable as it could be.

2. SEO information is always changing so much so that, to keep up, you need to continually be “in the know” and update your training frequently.